---
title: Inbound Marketing Process
description: We believe that a good inbound marketing strategy works better than outbound marketing. We define inbound marketing and how use it as part of our services.
---

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# **INBOUND MARKETING PROCESS**

Conventional marketing is one-way, intrusive and disruptive. Think about TV Ads, radio, billboards and junk mail. Conventional marketing pays for interruption and impressions, which means you buy everything, including: ad space, mailing lists, air time, printing and postage, in addition to agency costs (i.e. commissions, retainers and hourly fees). The basic theory is to outspend your competition to gain market share. This is an archaic and faulty process.

We believe there is a better way. While we don’t have all the answers, we're willing to take some risks in search of them, starting with new baseline service packages and pricing in which you pay for production, participation and performance.

The inbound marketing methodology is based on **getting found** by your potential customers, **converting **visitors to leads and leads to customers, and** analyzing** your tactics, methods and results.

![GetFound Convert Analyze](https://www.timlorang.com/hs-fs/file-13401384-png/images/getfound_convert_analyze.png?width=650&height=262&name=getfound_convert_analyze.png)

## **Get Found**

****The internet provides an opportunity to attract visitors and potential customers to your website. This is done by:

## **Convert**

****Once visitors are reading your blogs or downloading your content you want to turn those visitors into leads and turn the leads into customers.

## **Analyze**

****No marketing campaign is complete without detailed statistics and data to analyze your efforts and the effectiveness of marketing tactics and strategies.

There are many options for a truly effective inbound marketing campaign. Find a solution that best fits your needs and budget. Every business is unique so contact us for a **[free website evaluation](https://www.timlorang.com/free-website-evaluation/?hsLang=en)** and needs assessment.

## You can find out more details about inbound marketing in these sections:

**[SERVICE PLANS AND PRICING:](https://www.timlorang.com/services/pricing/?hsLang=en)** Find a solution that best fits your needs and budget. Every business is unique so contact us for a free website evaluation and needs assessment.

**[INBOUND MARKETING PROCESS:](https://www.timlorang.com/services/inbound-marketing/inbound-marketing-process/?hsLang=en)** Find out more about how inbound marketing works and how it can help your online marketing plan.

[**BENEFITS OF INBOUND MARKETING:** ](https://www.timlorang.com/services/inbound-marketing/benefits-of-inbound-marketing/?hsLang=en)No marketing plan makes sense without a positive return on your investment. Learn more about the benefits of inbound marketing.

**[MARKETING ANALYTICS:](https://www.timlorang.com/services/inbound-marketing/marketing-analytics/?hsLang=en)** Measure the success of every marketing campaign with built in analytics and reports.

[![Inbound Marketing Free Evaluation](https://no-cache.hubspot.com/cta/default/20286/8f62a795-20e5-4aac-9cf4-9b702aa438b7.png)](https://cta-redirect.hubspot.com/cta/redirect/20286/8f62a795-20e5-4aac-9cf4-9b702aa438b7)

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