Inbound marketing gives small and medium sized businesses and organizations the ability to grow faster and smarter by outthinking, not outspending, the competition.
The basic process of inbound marketing can be summed up in the “closed-loop marketing” circle on the right.
- Visitor Arrives on Site: Visitors are attracted to the site because of great content such as a blog or a free eBook. The website has been optimized and it is easy to find. The software sets a cookie and records the visitor and source.
- Visitor Browses Website: As the visitor reads the site’s content and looks around the cookie tracks their actions.
- Visitor Converts into a Lead: When the visitor downloads an eBook or signs up for a demo the software records the submission.
- Lead Becomes a Customer: Now that you know about a visitor, their habits on your site and their interests you can nurture them in e-mail, engage in social media and convert them to a customer.
You can find out more details about inbound marketing in these sections:
SERVICE PLANS AND PRICING: Find a solution that best fits your needs and budget. Every business is unique so contact us for a free website evaluation and needs assessment.
INBOUND MARKETING PROCESS: Find out more about how inbound marketing works and how it can help your online marketing plan.
BENEFITS OF INBOUND MARKETING: No marketing plan makes sense without a positive return on your investment. Learn more about the benefits of inbound marketing.
MARKETING ANALYTICS: Measure the success of every marketing campaign with built in analytics and reports.