Publications, Articles, Blogs and Interviews
Guest Post: Zooppa blogThe Importance of the Creative BriefMarch 2, 2010 |
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eCampus NewsiTunesU Evolving into Resources for InstructorsVol. 2 No. 11 November 2009
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CarolRoth's blogTips for Increasing Website TrafficMay 8, 2012 |
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51. Link from Your YouTube Video
When businesses use YouTube as part of their marketing plan, they often worry so much about “making it go viral” that they forget the video’s job is to drive traffic to their website. But where do viewers click? Most people will not write down a URL and you can’t put a live hyper link in the video. The solution is to put a link to your landing page on the first line of the description. Be sure to shorten the URL with a tool like bt.ly and use the entire URL address including “http://”.
Thanks to: Timothy Lorang of Image Media Partners.
CarolRoth's blog80 Tips Small Businesses Can Use to Best Leverage Social MediaAugust 31, 2010 |
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Tip 49. Tweet Coupons, Events & Maps
For location based businesses, I do not link tweets to their web site, but to either Schmaps (http://schmap.it/) or to their Google Places account. For either Schmaps or Google Places, when someone clicks on the link, they will get information about the business or event that includes copy, photos, links, maps and directions. Schmaps lets you schedule multiple tweets, while Google Places has coupons, business hours, and reviews. Both services have statistics for tracking traffic.
Thanks to: Timothy Lorang of Image Media Partners
Delivery of Media in the Enterprise: Considerations and perspectives for the Media Communicator
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Digital Video MagazineIPTV Emerges as Video Distribution AlternativeApril 2005 |
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EDUCAUSEBill Hogue of the University of South Carolina
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