Tim Lorang Blog

Google AdWords Express: Small Business Marketing Solution

Posted by Timothy Lorang on Fri, Sep 21, 2012 @ 04:00 AM

Google AdWords ExpressRecently I’ve blogged about Google AdWords PPC vs Inbound Marketing and if you Should You Do Inbound Marketing or Google AdWords? There are some businesses where inbound marketing just doesn’t fit and a full-fledged Google AdWords campaign is just a little too complicated and a little too much. For example a coffee shop is not going to increase latte sales by blogging and the time and effort to set up Google AdWords campaign is out of the question because the coffee shop doesn’t even have a website. You know exactly who you are. You are a local business, you want to compete against the bigger businesses but the thought of putting up a web site and managing an ad campaign is just too much. Google AdWords Express could be just the thing you are looking for.

What’s the difference between AdWords and AdWords Express?

AdWords Express

    • Designed for Local Businesses
    • Quick and simple setup
    • Automated daily management
    • Available for customers that don't have
      a website


    • Advertising that can be seen globally
    • Greater control and advanced features
    • Full reporting and tracking tools
    • Various display formats possible



Google AdWords Express has been designed by Google to be quick and easy to set-up, easy to operate and run at a lower monthly budget.

AdWord Express Features

    • Local Business: Designed to work with your Google Places page your ads will show up for any search within 15 miles (25km) of your business. Google calls this proximity targeting and it is one of the biggest benefits of AdWords Express.
    • Google Places: You don’t need to have a web page you can connect your ad to your Google Places listing or your Google+ page. If you don’t have Google Places or Google+ you can set them up for free. If you have a website you can connect your AdWords Express to that too.
    • Automatic Keywords: Google takes the hassle out of keywords by assigning the top performing keywords associated with your category for your Google Places. Do you have more than one category? That is not a problem because you can have more than one ad.
    • Search PPC: Just like regular AdWords your ad will show up in search results and you only pay for clicks.
    • Map Search: Your ads will show up in searches on Google Maps making it easy for your customers to find your business.
    • Mobile Search: It doesn’t matter if people are searching on their smartphone, their tablet or on their PC, your ads will show up.
    • Full Ads: Just like regular ads you will have an ad headline, contact information like your phone number and address, a blue map pin on Google Maps and a link to your website, Google Places page or your Google+ page.
    • Set Budget: Google will recommend an optimal budget for your category and location or you can set your own budget. Whatever you do your budget will never exceed in a month what you set and you only pay for clicks.
    • Four Star Ratings: Do the reviews in your Google Places give you a four star rating? Four and five star ratings will automatically show up in your ad.
    • Coupons: Well, you need to put coupons in your Google Places page but you can promote them in your ad.
    • Stats: Just like in Google AdWords you can see all your stats in Google AdWords or in Google Places.
    • Easy Set Up: Set up your campaign in just a few minutes in Google Places. Get started from Google.com, see an easy guide from HubSpot.com, or schedule a call with me.
    • Easy to maintain: It is designed to be less hassle then regular AdWords and you can manage it from your Google Places Dashboard or from Google AdWords.

Google AdWords Express is not for everyone and even though it is less hassle to set up and maintain some people would love to have the benefits but still not bother with the hassle. If you are wondering what would be the best fit for you or if you want to know how we can help you with your AdWords campaign contact us for a free Google AdWords Consultation. Just to make it worthwhile I’ll throw in a $100 Google AdWords coupon. No obligations just an honest assessment of your needs. 

But before you you do that take a look at this great video from Google that explains a bit more about Google AdWords Express.


Image and Video Credit: Google  

Free Google AdWords Consultation

Topics: Google, AdWords, Inbound Marketing