--- title: Google AdWords PPC vs Inbound Marketing description: Deciding on PPC vs SEO or Google AdWords vs Inbound Marketing should not rule out one or the other. image: https://www.timlorang.com/hs-fs/file-13403062-jpg/images/ppc-vs-inbound-resized-600.jpg --- [![FaceBook](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/facebook-42.png?width=30&height=30&name=facebook-42.png)](https://www.facebook.com/TimLorangConsulting) [![Twitter](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/twitter-42.png?width=30&height=30&name=twitter-42.png)](http://twitter.com/timlorang) [![LinkedIn](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/linkedin-42.png?width=30&height=30&name=linkedin-42.png)](http://www.linkedin.com/in/timlorang) [![Google+](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/google-plus-42.png?width=30&height=30&name=google-plus-42.png)](https://plus.google.com/b/112356334796426209645/112356334796426209645) [![YouTube](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/youtube-42.png?width=30&height=30&name=youtube-42.png)](https://www.youtube.com/channel/UC59lXXl3Wan5-JsVZ-EDKAA) [![Pinterest](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/pinterest-42.png?width=30&height=30&name=pinterest-42.png)](https://www.timlorang.com/blog/bid/89593/URL%20of%20Account%20on%20Social%20Network) [![RSS Feed](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/rss-42.png?width=30&height=30&name=rss-42.png)](https://www.timlorang.com/blog/bid/89593/URL%20of%20Account%20on%20Social%20Network) [![TLC-Logo-200-white.png](https://www.timlorang.com/hs-fs/hubfs/TLC-Logo/TLC-Logo-200-white.png?width=372&height=130&name=TLC-Logo-200-white.png "TLC-Logo-200-white.png")](https://www.timlorang.com) Search TLC submit #### Tim Lorang is now retired and not accepting new clients. ![olde_typewriter1.jpg](https://www.timlorang.com/hs-fs/hubfs/Backgrounds/olde_typewriter1.jpg?width=2048&name=olde_typewriter1.jpg "olde_typewriter1.jpg") # Tim Lorang Blog # [Google AdWords PPC vs Inbound Marketing](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing) Posted by [Timothy Lorang](https://www.timlorang.com/blog/author/timothy-lorang) on Mon, Sep 17, 2012 @ 11:00 AM - [Tweet](https://twitter.com/share) ![PPC vs inbound resized 600](https://www.timlorang.com/hs-fs/file-13403062-jpg/images/ppc-vs-inbound-resized-600.jpg?width=350&height=350&name=ppc-vs-inbound-resized-600.jpg)There are some **[common myths](http://www.imagemediapartners.com/blog/bid/85957/Common-Myths-about-Paid-Search-Ads)** that inbound marketing and pay-per-click (PPC) advertising like Google AdWords’ paid search are mutually exclusive. You do one or the other and if you are a proponent of one you are against the other. Nothing could be farther from the truth. They each play a specific role and can even support each other. Many of the concepts and techniques are the same but the reasons to use one strategy over the other may be different and the results may be different. Let’s take a look at some of the differences. ## **Getting Found on Search Results** Both will get your website found on searches but the way they do it will be different. ## **Time vs. Money** There are no silver bullets in marketing and there is a cost no matter what you do. ## **Similarities** This is an area where there are a lot of similarities between Google AdWords PPC campaigns and inbound marketing. For both you need: Deciding on whether you do an inbound marketing campaign or a PPC AdWords Campaign depends on your website, customers, budget and time. For information on setting up a Google AdWords campaign check out HubSpot’s** [A Simple Guide for Setting Up Your First Google AdWords Campaign](http://blog.hubspot.com/blog/tabid/6307/bid/33283/A-Simple-Guide-for-Setting-Up-Your-First-Google-AdWords-Campaign.aspx#ixzz26fLY8ai8)** or my blog on **[10 Google AdWords Mistakes](http://www.imagemediapartners.com/blog/bid/85958/Do-you-make-these-10-Google-AdWords-Mistakes) **There are many ways to use Google AdWords such as **[AdWords Express,](https://www.timlorang.com/services/google-adwords/google-adwords-express/)** display ads and video ads. If you are interested in learning more sign up for a [**free Google AdWords Consultation.** ](https://www.timlorang.com/free-google-adwords-consultation/)To help you make up your mind I’ll throw in a $100 Google AdWords certificate just for talking with us, not obligation at all.  Photo Credit: [Chris Christian](http://www.flickr.com/photos/wiredforsound23/6813264988/)    [![Free Google AdWords Consultation](https://no-cache.hubspot.com/cta/default/20286/00ab4e68-7eaf-46ef-88a3-7d87439bcf0f.png)](https://cta-redirect.hubspot.com/cta/redirect/20286/00ab4e68-7eaf-46ef-88a3-7d87439bcf0f)   Topics: [Google](https://www.timlorang.com/blog/topic/google), [AdWords](https://www.timlorang.com/blog/topic/adwords), [Inbound Marketing](https://www.timlorang.com/blog/topic/inbound-marketing) ## TLC Blog My blog includes posts written for Image Media Partners and Tim Lorang Consulting. ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Social Media (87)](https://www.timlorang.com/blog/topic/social-media) - [Online Marketing (79)](https://www.timlorang.com/blog/topic/online-marketing) - [Video (49)](https://www.timlorang.com/blog/topic/video) - [Business (38)](https://www.timlorang.com/blog/topic/business) - [Inbound Marketing (38)](https://www.timlorang.com/blog/topic/inbound-marketing) - [Website Design (35)](https://www.timlorang.com/blog/topic/website-design) - [Content Marketing (28)](https://www.timlorang.com/blog/topic/content-marketing) - [SEO (23)](https://www.timlorang.com/blog/topic/seo) - [Local Marketing (14)](https://www.timlorang.com/blog/topic/local-marketing) - [HubSpot (12)](https://www.timlorang.com/blog/topic/hubspot) - [QR Code (12)](https://www.timlorang.com/blog/topic/qr-code) - [Higher Education (9)](https://www.timlorang.com/blog/topic/higher-education) - [Technology & Tools (9)](https://www.timlorang.com/blog/topic/technology-tools) - [AdWords (8)](https://www.timlorang.com/blog/topic/adwords) - [Google (8)](https://www.timlorang.com/blog/topic/google) - [Landing Page (5)](https://www.timlorang.com/blog/topic/landing-page) - [eCommerce (5)](https://www.timlorang.com/blog/topic/ecommerce) - [Internet (2)](https://www.timlorang.com/blog/topic/internet) - [Nonprofit (2)](https://www.timlorang.com/blog/topic/nonprofit) [see all](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing#) [![TLC-Logo-200-white.png](https://www.timlorang.com/hs-fs/hubfs/TLC-Logo/TLC-Logo-200-white.png?width=300&height=105&name=TLC-Logo-200-white.png "TLC-Logo-200-white.png")](https://www.timlorang.com) [**](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing#) [**](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing#) [**](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing#) [**](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing#) [**](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing#) [**](https://www.timlorang.com/blog/bid/89593/Google-AdWords-PPC-vs-Inbound-Marketing#) ©2026 Tim Lorang Consulting. 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