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Tim Lorang Blog

15 Little-Known Internet Marketing Facts You Need to Know

Posted by Timothy Lorang on Mon, Jul 09, 2012 @ 04:00 AM

Advertisers achieve a7 1 ROI on search marketing resized 600For online marketers, whether they are improving their organic search results through inbound marketing, managing a Google AdWords pay-per-click campaign or engaging in social media marketing, data is an important part of how they plan their online marketing strategy. Below are a collection of facts and statistics about how to get higher click-through-rates for your ads, online consumer behavior and trends for online marketing. This information can help business owners and online marketers make better decisions on how best plan their internet marketing strategies.

  1. Advertisers achieve a 7:1 ROI on search marketing McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011 TWEET THIS STAT

  2. US advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. eMarketer, June 2011 TWEET THIS STAT

  3. US online advertising spending is shooting upward, passing the $30 billion mark in 2011, and approaching $50 billion in 2015. eMarketer, June 2011 TWEET THIS STAT

  4. Over 89% of traffic generated by search ads is not replaced by organic search when ads are paused. Google, Search Ads Pause Study, Global, Jul 2011 TWEET THIS STAT

  5. Adding seller ratings to a search ad can boost CTR by over 10%. Google Internal Data, Q3 2010 TWEET THIS STAT

  6. Including location or phone information in a search ad increases CTR 6-8%. Google Internal Data, Q4 2010 TWEET THIS STAT

  7. Recommendations from other people account for 60% of all video clicks from the YouTube homepage. The YouTube Recommendation System, Sept 2011 TWEET THIS STAT

  8. Two-line sitelinks increase click-through rates by more than 30%*.Google Internal Data 2011, *Compared to standard Adwords ads TWEET THIS STAT

  9. By 2015, we expect that 50% of all display ads will be rich media ads. Google, Watch This Space, 2011 TWEET THIS STAT

  10. U.S. consumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed. Google, Impact of YouTube Homepages On Brand Engagement, U.S., Dec 2010 TWEET THIS STAT

  11. 88% of US companies over 100 employees will use social media for marketing by 2012. eMarketer, November 2010 TWEET THIS STAT

  12. Over 50% of the top 100 brands got on the G+ platform in the first few weeks of launch. TWEET THIS STAT

  13. 61% only look at the first page of results when conducting a search on their smartphone. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS STAT
     
  14. 89% of smartphone users notice mobile ads. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS STAT
     
  15. 57% have performed a mobile search after seeing an offline ad in a shop or business. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS STAT

When planning your online marketing strategy take into account research on consumer behavior and marketing trends. For example, according to the information above I’d seriously consider including a phone number in my Google AdWord ads and adding seller ratings on my Google Places listing. What marketing strategy plans do you have for your website and online business?

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Topics: Online Marketing, AdWords, SEO