---
title: How to avoid Penguin troubles with your SEO Strategy
description: Even a small business website can avoid trouble with Penguin if you follow a simple and clear SEO Strategy.
image: https://www.timlorang.com/hs-fs/file-13400008-jpg/images/avoid-seo-penguin-troubles-resized-600.jpg
---

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# Tim Lorang Blog

# [How to avoid Penguin troubles with your SEO Strategy](https://www.timlorang.com/blog/bid/83573/how-to-avoid-penguin-troubles-with-your-seo-strategy)

Posted by [Timothy Lorang](https://www.timlorang.com/blog/author/timothy-lorang) on Fri, May 18, 2012 @ 10:00 AM

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![Avoid SEO Penguin Troubles resized 600](https://www.timlorang.com/hs-fs/file-13400008-jpg/images/avoid-seo-penguin-troubles-resized-600.jpg?width=350&height=232&name=avoid-seo-penguin-troubles-resized-600.jpg)In my last two blogs, [**Saving your Small Business SEO from Penguins**,](http://www.imagemediapartners.com/blog/bid/83570/Saving-your-Small-Business-SEO-from-Penguins) and **[Penguins and your Small Business SEO Strategy,](http://www.imagemediapartners.com/blog/bid/83572/Penguins-and-your-Small-Business-SEO-Strategy) **I have been talking about the presentation by **[Geoff Kenyon](http://www.linkedin.com/in/geoffkenyon)** on ***[Blog Networks, Penguins, & Link Building](http://www.slideshare.net/geoffkenyon/blog-networks-penguins-and-link-building-12867087) ***given* *at a meeting of the **[Seattle SEO Network](http://seattleseonetwork.org/). **One of the points Geoff made was that no one should have been surprised by the Penguin updates from Google and the fact that Google was targeting spammy links. Google has been talking about what they have considered good SEO and link building for years. What then, many of the small business owners asked at the meeting, should they do? Many of them do not have the budgets to hire SEO Companies to set their SEO strategy.

# **Bad News and Good News for Your SEO Strategy**

The bad news is that there is no quick fix, no silver bullet, and no magic box that is going to make your SEO strategy easy. It is going to take hard work over time to build your page ranking and get solid SEO results. The good news is that any small business or web site can build up their SEO with little more than a clear strategy and consistent application. In other words, if you understand the rules and follow them your website will start to gain page ranking that no Penguin, Panda or any other black and white animal from Google can take away.

The consensus at the Seattle SEO Network meeting was to read the **[Google Search Engine Optimization Starter Guide](http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf)** It’s free, it is written at a level that if you, or someone in your organization, is managing the website, will understand. It tells you exactly what Google is looking for in order to get page ranking.

# **Essential Parts of your SEO Strategy**

I would love to find out what you are doing to help your website’s SEO. Are you using a SEO tool that you find helpful? Share it with us in the comments section below. 

Photo Credit: [Chamonile](http://mrg.bz/CzZWyV)

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 Topics: [Google](https://www.timlorang.com/blog/topic/google), [Website Design](https://www.timlorang.com/blog/topic/website-design), [SEO](https://www.timlorang.com/blog/topic/seo)

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