---
title: Is Inbound Marketing an Effective Lead Generation Solution?
description: This study of lead generation statistics shows that Inbound Marketing is an effective lead generation solution.
image: //assets.pinterest.com/images/PinExt.png#keepProtocol
---

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# Tim Lorang Blog

# [Is Inbound Marketing an Effective Lead Generation Solution?](https://www.timlorang.com/blog/bid/80556/is-inbound-marketing-an-effective-lead-generation-solution)

Posted by [Timothy Lorang](https://www.timlorang.com/blog/author/timothy-lorang) on Mon, Apr 02, 2012 @ 12:00 PM

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[![](https://assets.pinterest.com/images/PinExt.png "Pin It")](http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fwww.imagemediapartners.com%2Fblog%2Fbid%2F80556%2FIs-Inbound-Marketing-an-Effective-Led-Generation-Solution&media=http%3A%2F%2Fwww.imagemediapartners.com%2FPortals%2F20286%2Fimages%2Flead_gen-graph-resized-600.png&description=Is%20Inbound%20Marketing%20an%20Effective%20Led%20Generation%20Solution%3F%20hub.am%2FHGv14F)

![Inbound Marketing is effective](https://www.timlorang.com/hs-fs/file-13402388-png/images/lead_gen-graph-resized-600.png?width=350&height=291&name=lead_gen-graph-resized-600.png)There is a lot of talk about the effectiveness of different types of online marketing. At Image Media Partners we believe that [**inbound marketing** ](https://www.timlorang.com/services/inbound-marketing/)is the most effective. For inbound marketing an organization or business publishes valuable, useful information on their website and promotes it through social media and keyword optimization that attracts visitors to their websites. Once visitors are on the website they can opt in to follow a blog, sign up for a newsletter or download an eBook. Once signed up the organization can now nurture these leads and turn those that are interested into customers.

## **How do we know Inbound Marketing is effective?**

Recently HubSpot crunched the data from over 4,000 of its customers to see how effective inbound marketing really is. To measure success they looked at how effective several inbound marketing techniques were at increasing web traffic and capturing leads. A lead is not a customer but someone who signed up for a newsletter, downloaded an eBook or in some way indicated that they were interested by leaving at least their name and e-mail. The study looked at five inbound marketing activities:

Not surprisingly the websites that were more active doing inbound marketing activities had more leads. Some of the highlights include:

There is not enough space here to go into a lot of detail but what soon becomes clear is that frequency, amount and reach is important. In other words it is not enough to put up an occasional blog. Bloggers who post once a week get more traffic than those who post once a month. Businesses that post blogs everyday get much more website traffic and leads than those who post blogs twice a week. For more information, statistics and charts download the eBook: [**Lead Generation Lessons from 4,000 Business**.](https://www.timlorang.com/Lead-Generation-Lessons-eBook/) 

Graph curtesy of [HubSpot](https://www.hubspot.com/)

[![Click me](https://no-cache.hubspot.com/cta/default/20286/da2aa09a-af8e-4b51-9c61-bd7c6acd0e42.png)](https://cta-redirect.hubspot.com/cta/redirect/20286/da2aa09a-af8e-4b51-9c61-bd7c6acd0e42)

 Topics: [Inbound Marketing](https://www.timlorang.com/blog/topic/inbound-marketing)

## TLC Blog

My blog includes posts written for Image Media Partners and Tim Lorang Consulting.

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