---
title: Why we do Inbound Marketing instead of Outbound Marketing
description: Inbound Marketing vs. Outbound Marketing infographic illustrates Image Media Partners services and social media marketing strategy.
image: https://www.timlorang.com/hs-fs/file-13402228-png/images/inbound-marketing-vs._outbound-marketing2.png
---

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# Tim Lorang Blog

# [Why we do Inbound Marketing instead of Outbound Marketing](https://www.timlorang.com/blog/bid/71766/Why-we-do-Inbound-Marketing-instead-of-Outbound-Marketing)

Posted by [Timothy Lorang](https://www.timlorang.com/blog/author/timothy-lorang) on Wed, Nov 09, 2011 @ 12:00 PM

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![Inbound Marketing vs. Outbound Marketing](https://www.timlorang.com/hs-fs/file-13402228-png/images/inbound-marketing-vs._outbound-marketing2.png)Regular readers of Partner Views Blog know that we are proponents of [**Inbound Marketing** ](https://www.timlorang.com/services/inbound-marketing/)as opposed to Outbound Marketing. In fact a major part of what we do with our clients is helping them set-up and manage the different aspects of Inbound Marketing. We do much of this through the HubSpot inbound marketing platform, managing social media and mastering new technologies such as [**QRCodes**](http://www.imagemediapartners.com/qrcode-partners/) and mobile web pages. One of the main reasons we do it is because inbound marketing cost 62% less per lead then traditional outbound marketing.  It is something a small business or organization can master and succeed at without a large upfront budget and it is easy to track success and manage.

Recently **[Voltier Digital](http://www.voltierdigital.com/)** published a great infographic illustrating the difference between Inbound and Outbound Marketing. This chart outlines if a few illustrations why I think inbound marketing is so valuable for any business. Take a look and let me know what you think.

![Inbound Marketing vs. Outbound Marketing](https://www.timlorang.com/hs-fs/file-13402209-png/images/inbound-marketing-vs._outbound-marketing.png?width=600&height=5382&name=inbound-marketing-vs._outbound-marketing.png)

If you would like to know more about Inbound Marketing and what Image Media Partners can do contact us for a free [**inbound marketing evaluation.**](https://www.timlorang.com/learn-the-benefits-of-inbound-marketing-with-a-personal-demonstration/) Let us know what you think of the infographic in the comments below.

| [![Click me](https://no-cache.hubspot.com/cta/default/20286/8aad9e69-ea92-44f8-9ea3-e5813a8e5a20.png)](https://cta-redirect.hubspot.com/cta/redirect/20286/8aad9e69-ea92-44f8-9ea3-e5813a8e5a20) | ### **Contact Image Media Partners ** ### **for a free ** ### **Inbound Marketing ** ### **Analysis.** |
| --- | --- |
|  [![Click me](https://no-cache.hubspot.com/cta/default/20286/1ffc78b5-6c86-411f-8703-c78fbf4fbbe1.png)](https://cta-redirect.hubspot.com/cta/redirect/20286/1ffc78b5-6c86-411f-8703-c78fbf4fbbe1) | ### ** Learn about ** ### **QR Codes and ** ### **Mobile Web Pages** |

 Topics: [Online Marketing](https://www.timlorang.com/blog/topic/online-marketing), [Inbound Marketing](https://www.timlorang.com/blog/topic/inbound-marketing), [HubSpot](https://www.timlorang.com/blog/topic/hubspot)

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