--- title: Dilbert's take on “Black Hat” SEO and Link Building description: Dilbert shows us the danger of “Black Hat” SEO and the revenge of Google. image: https://www.timlorang.com/hs-fs/file-13400912-jpg/images/dilbert_and_google.jpg --- [![FaceBook](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/facebook-42.png?width=30&height=30&name=facebook-42.png)](https://www.facebook.com/TimLorangConsulting) [![Twitter](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/twitter-42.png?width=30&height=30&name=twitter-42.png)](http://twitter.com/timlorang) [![LinkedIn](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/linkedin-42.png?width=30&height=30&name=linkedin-42.png)](http://www.linkedin.com/in/timlorang) [![Google+](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/google-plus-42.png?width=30&height=30&name=google-plus-42.png)](https://plus.google.com/b/112356334796426209645/112356334796426209645) [![YouTube](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/youtube-42.png?width=30&height=30&name=youtube-42.png)](https://www.youtube.com/channel/UC59lXXl3Wan5-JsVZ-EDKAA) [![Pinterest](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/pinterest-42.png?width=30&height=30&name=pinterest-42.png)](https://www.timlorang.com/blog/bid/56618/URL%20of%20Account%20on%20Social%20Network) [![RSS Feed](https://www.timlorang.com/hs-fs/hubfs/Social-Media-Icons/rss-42.png?width=30&height=30&name=rss-42.png)](https://www.timlorang.com/blog/bid/56618/URL%20of%20Account%20on%20Social%20Network) [![TLC-Logo-200-white.png](https://www.timlorang.com/hs-fs/hubfs/TLC-Logo/TLC-Logo-200-white.png?width=372&height=130&name=TLC-Logo-200-white.png "TLC-Logo-200-white.png")](https://www.timlorang.com) Search TLC submit #### Tim Lorang is now retired and not accepting new clients. ![olde_typewriter1.jpg](https://www.timlorang.com/hs-fs/hubfs/Backgrounds/olde_typewriter1.jpg?width=2048&name=olde_typewriter1.jpg "olde_typewriter1.jpg") # Tim Lorang Blog # [Dilbert's take on “Black Hat” SEO and Link Building](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building) Posted by [Timothy Lorang](https://www.timlorang.com/blog/author/timothy-lorang) on Fri, Jun 24, 2011 @ 11:00 AM - [Tweet](https://twitter.com/share) ![Dilbert and Google](https://www.timlorang.com/hs-fs/file-13400912-jpg/images/dilbert_and_google.jpg?width=349&height=262&name=dilbert_and_google.jpg)I usually try to post two to three blogs per week and even though I feel very strongly that the blogs are an important part of my outreach efforts I don’t always reach my goals. I’ve actually written quite a few blogs about the **[importance of blogging](http://www.imagemediapartners.com/blog/?Tag=Blogging)** but this week things just caught up with me. I’m going to sit back for a moment and actually take some advice from Kathy Underwood, another blogger I often work with, and start **[having fun for your mental health.](http://www.kathyunderwood.net/blog-0/bid/53753/Having-Fun-for-your-Mental-Health)** If you are a fan of **[Dilbert ](http://dilbert.com/)** you’ve already seen these strips posted the past couple of days. I just couldn’t pass them up because they fit right into how I feel about proper **[search engine optimization](http://www.imagemediapartners.com/blog/?Tag=SEO)** and [****](https://www.timlorang.com/blog/bid/56618/blog/?Tag=Link+Building)[****](https://www.timlorang.com/blog/bid/56618/blog/?Tag=Link+Building)[**link building**](http://www.imagemediapartners.com/blog/?Tag=Link+Building)[.](https://www.timlorang.com/blog/bid/56618/blog/?Tag=Link+Building) There really are no short cuts and Dilbert says it best.   [![Dilbert.com](http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/100000/20000/5000/500/125507/125507.strip.gif)](http://dilbert.com/strips/comic/2011-06-23/)   [![Dilbert.com](http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/100000/20000/5000/500/125508/125508.strip.gif)](http://dilbert.com/strips/comic/2011-06-24/) Have a great weekend. I hear the sun will actually be out here in Seattle. Photo Credit:[ Danny Sullivan, flickr Creative Commons](http://www.flickr.com/photos/dannysullivan/167700961/) [![Social Media Workshop 101 Button](https://www.timlorang.com/hs-fs/file-13404316-jpg/images/social_media_workshop_101_button.jpg)](https://www.timlorang.com/social-media-marketing-workshop-101/) Topics: [Content Marketing](https://www.timlorang.com/blog/topic/content-marketing), [SEO](https://www.timlorang.com/blog/topic/seo) ## TLC Blog My blog includes posts written for Image Media Partners and Tim Lorang Consulting. ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Social Media (87)](https://www.timlorang.com/blog/topic/social-media) - [Online Marketing (79)](https://www.timlorang.com/blog/topic/online-marketing) - [Video (49)](https://www.timlorang.com/blog/topic/video) - [Business (38)](https://www.timlorang.com/blog/topic/business) - [Inbound Marketing (38)](https://www.timlorang.com/blog/topic/inbound-marketing) - [Website Design (35)](https://www.timlorang.com/blog/topic/website-design) - [Content Marketing (28)](https://www.timlorang.com/blog/topic/content-marketing) - [SEO (23)](https://www.timlorang.com/blog/topic/seo) - [Local Marketing (14)](https://www.timlorang.com/blog/topic/local-marketing) - [HubSpot (12)](https://www.timlorang.com/blog/topic/hubspot) - [QR Code (12)](https://www.timlorang.com/blog/topic/qr-code) - [Higher Education (9)](https://www.timlorang.com/blog/topic/higher-education) - [Technology & Tools (9)](https://www.timlorang.com/blog/topic/technology-tools) - [AdWords (8)](https://www.timlorang.com/blog/topic/adwords) - [Google (8)](https://www.timlorang.com/blog/topic/google) - [Landing Page (5)](https://www.timlorang.com/blog/topic/landing-page) - [eCommerce (5)](https://www.timlorang.com/blog/topic/ecommerce) - [Internet (2)](https://www.timlorang.com/blog/topic/internet) - [Nonprofit (2)](https://www.timlorang.com/blog/topic/nonprofit) [see all](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building#) [![TLC-Logo-200-white.png](https://www.timlorang.com/hs-fs/hubfs/TLC-Logo/TLC-Logo-200-white.png?width=300&height=105&name=TLC-Logo-200-white.png "TLC-Logo-200-white.png")](https://www.timlorang.com) [**](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building#) [**](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building#) [**](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building#) [**](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building#) [**](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building#) [**](https://www.timlorang.com/blog/bid/56618/dilbert-s-take-on-black-hat-seo-and-link-building#) ©2026 Tim Lorang Consulting. 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