Mobile devices are integral to our daily lives. As a small business owner, you need to understand the massive impact mobile has on consumers if you want to connect with them.
That‘s why I‘ve compiled the latest mobile marketing statistics to know going into 2023. I‘ll provide context and analysis around each statistic as a small business marketing consultant with experience helping entrepreneurs craft mobile strategies.
By the end of this article, you‘ll have the key data to optimize your mobile marketing approaches and succeed in engaging the on-the-go consumer.
Mobile Usage Continues to Surge
- 58% of all website traffic came from mobile devices in Q1 2023, up 3.7% year-over-year. [1]
- The average US adult spends over 10 hours daily on their smartphone. [2]
- 85% of US adults own a smartphone as of 2021. [3]
Mobile dominates our digital lives. Ensuring your brand shows up on mobile is essential to reach today‘s always-connected consumers. Failing to optimize for mobile means missing your audience.
Mobile Commerce Keeps Rising
- 60% of ecommerce site visits in 2017 started on a mobile phone. [4]
- Conversion rates on smartphones can be up to 64% higher than on desktop. [5]
- Shoppers spent 110 billion hours on shopping apps in 2024, up 9% from 2021. [6]
Mobile is a major driver of ecommerce. Make sure your site loads fast on mobile and your checkout process is seamless across devices. Improve mobile conversion rates with targeted on-site messaging and clear calls-to-action.
Text Messaging Delivers Value
- 98% open rate for text messages vs. 20% for emails. [7]
- 70% of customers want to receive SMS messages from companies. [8]
- SMS marketing has an average ROI of $8.11 per message sent. [9]
Leverage SMS and MMS messaging to connect with customers. Send promotions, updates, reminders, and coupons to subscribers who opt in. Be sure to avoid spamming and provide value with your mobile messaging efforts.
Location Targeting Connects Locally
- 80% of marketers say location-based leads boost acquisition, engagement, and response. [10]
- 88% who search locally on their phone visit the business within 24 hrs. [11]
Use geotargeting and proximity tools like beacons to reach nearby users. Location data helps you connect with "near me" searches and drive instant store visits.
More Mobile Marketing Statistics
- Global mobile ad spend will grow from $187.8B in 2024 to $618.7B by 2030. [12]
- 46% of consumers want the option to pay by text. [13]
- 53% of site visitors will leave a page that takes over 3 secs to load. [14]
Review more of the latest statistics in my complete analysis above. Then leverage the data and trends to shape effective mobile marketing plans for 2024.
The key is translating mobile stats into strategic opportunities. With the right approach, you can tackle mobile‘s challenges and unlock success connecting with always-on consumers.
Let me know if you need any help analyzing these statistics or implementing mobile marketing initiatives for your small business!
Sources:
[1] Statista[2] Prism Global
[3] Pew Research Center
[4] Prism Global
[5] Prism Global
[6] Udonis
[7] Forbes
[8] Quiq
[9] Mayple
[10] DSM
[11] Nectafy via SEOExpert
[12] Research and Markets
[13] Businesswire
[14] Think with Google
