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Tim Lorang Blog

25 Facts You Need to Know about Mobile Marketing

Posted by Timothy Lorang on Thu, Jul 05, 2012 @ 04:00 AM

1 in 3 would rather give up television resized 600I have often blogged about the importance of mobile marketing and optimizing your websites for mobile and smartphones. When you consider that over 50% of the US population has a smartphone and only 33% of online advertisers have a mobile optimized website you realize that there is a disconnect between what consumers are doing and how marketers are reaching them. If you need more information here are 25 facts about smartphones and how they are used in the US.

  1. 44% of Americans own a smartphone. http://ourmobileplanet.com/  TWEET THIS

  2. There are 237.2M mobile phone users. http://www.emarketer.com/Article.aspx?R=1008553  TWEET THIS

  3. There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010. http://www.emarketer.com/PressRelease.aspx?R=1008100  TWEET THIS

  4. Only 33% of advertisers have a mobile optimized website http://www.thinkwithgoogle.com/insights/library/studies/global-insights-smartphone-users-and-the-mobile-marketer/  TWEET THIS

  5. Smartphone adoption among U.S. moms has risen 64% in less than two years. http://www.babycentersolutions.com/assets/download/BabyCenter_21st_Century_Mom_2011_Mobile_Mom_Handbook.pdf  TWEET THIS

  6. 31% of African Americans click through on mobile ads to retailer sites (vs. 21% of the population average). http://www.thinkwithgoogle.com/insights/library/studies/five-truths-of-the-digital-african-american-consumer/ TWEET THIS

  7. 93% of U.S. Hispanics use mobile phones regularly. http://www.thinkwithgoogle.com/insights/library/studies/four-truths-about-us-hispanic-consumers/ TWEET THIS

  8. Smartphones have become so indispensable to our daily lives that 80% never leave home without their phones in hand. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS

  9. 1 in 3 would rather give up television than be deprived of their smartphones. Our Mobile Planet: US, Google/Ipsos OTX, May 2012  TWEET THIS

  10. 43% of U.S. adults say that they’d be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. 36% said they’d be willing to give up chocolate. Google/OTX, The Mobile Movement, U.S, Apr 2011  TWEET THIS

  11. 70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011  TWEET THIS

  12. 53% of searchers purchase as a result of a smartphone search in the U.S. Google/OTX, The Mobile Movement, U.S, Apr 2011 TWEET THIS

  13. 30% of all U.S. restaurant searches are done on a mobile phone. Google Internal Data 2011 TWEET THIS

  14. 71% of U.S. smartphone users have searched after seeing an ad. Google/OTX, The Mobile Movement, U.S, Apr 2011 TWEET THIS

  15. 51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler's Road to Decision 2011 TWEET THIS

  16. There will be 79.1 million US mobile social network users in 2015, up from 49.4 million in 2011. eMarketer, December 2010 TWEET THIS

  17. YouTube Mobile gets 400 million views a day. YouTube Press Statistics TWEET THIS

  18. Phones aren’t just for making calls anymore: 62% of smartphone Internet users have gone online every day in the past week. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS

  19. Mobile searches for primetime entertainment decline immediately following the premiere with a drop-off of over 30%. For the finale, when mobile search levels surge to 175% of the premiere’s volume. Google, Searching for Primetime Engagement, US Jan 2012 TWEET THIS

  20. Mobile advertising spending topped $1 billion for the first time in 2011, before reaching $4.39 billion in 2015. eMarketer, September 2011 TWEET THIS

  21. 65% of US smartphone users expect mobile websites to be as easy to use as on a computer. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS

  22. 97% of US smartphone owners use their mobile phone at home. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS

  23. 96% of US smartphone owners have researched a product or service on their phone. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS

  24. 94% of US smartphone users have looked for local information. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS

  25. 80% of smartphone users visit social networks, 55% visit daily. Our Mobile Planet: US, Google/Ipsos OTX, May 2012 TWEET THIS

If you have an online website and want to reach consumers it is important to optimize your website for mobile devices. This is especially important for local business, especially restaurants, pubs and bars. If you don’t know how your website looks on a mobile phone check out the GOMOMETER, a great free tool by Google. Another little known fact is that it is possible to tailor your Google AdWords campaign to mobile devices. In fact it is possible to pinpoint mobile ads to certain locations, at certain times for specific searches. For example, if you are Pizza Parlor with a late night special you can tailor your ads to only run in your neighborhood, when someone searches for Pizzas after 11:00 pm. But we’ll talk more about that in future blogs. 

Photo Credit: Lisa Olonynko  

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Topics: Online Marketing, Website Design