---
title: "Local Marketing Alert: Google Places is now Google+ Local"
description: As Google evolves Google Places becomes Google+ Local, Learn what your small business should do.
---

[Tim Lorang Consulting Blog ](https://www.timlorang.com/blog)

# [Local Marketing Alert: Google Places is now Google+ Local](https://www.timlorang.com/blog/bid/85321/local-marketing-alert-google-places-is-now-google-local)

 Written by [Timothy Lorang](https://www.timlorang.com/blog/author/timothy-lorang) | Mon, Jun 11, 2012 @ 11:00 AM

It is no secret that Google has been working hard to combine its services to make a more seamless experience for users whether they are searching for information on Google Search, sharing that information on Google+ or promoting their business with Google Adwords or Google Places. With the release of [**Google+ Loca**](http://googleandyourbusiness.blogspot.com/2012/05/helping-people-discover-and-share-local.html) they have incorporated Google Places with Google+. HubSpot has a great blog on **[What Local Businesses Should Know](http://blog.hubspot.com/blog/tabid/6307/bid/33092/Google-Local-Replaces-Google-Places-What-Local-Businesses-Should-Know.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29)** about these changes. I think the changes are positive for local businesses but at times it seems that it is a full time job just keeping up with Google.

## **What is Google+ Local?**

If you have a Google+ account you will now notice the new “Local” tab in the lower left side. When you open it you will see recommendations for restaurants, stores and other local businesses very similar to **[Foresquare](https://foursquare.com/)**, which has been getting an **[overhaul](http://androinica.com/2012/06/foursquare-gets-a-complete-overhaul-of-app-with-new-ui-and-major-changes-to-service/)** of its own. If you have Google+, Google Maps or Google Local installed on your mobile phone or tablet you will see businesses based on your location. The important thing now is that everything is connected. According to Google, “With one listing, your business can now be found across Google search, maps, mobile and Google+, and your customers can easily recommend your business to their friends, or tell the world about it with a review.” In that one listing you will see information about the business, directions on Google maps, images, comments, reviews and Zagat ratings. Remember **[Google bought Zagat](http://googleblog.blogspot.com/2012/05/localnow-with-dash-of-zagat-and.html)** last year? OK, now do you see how things are starting to fall into place?

## **Your One Google Listing**

Everything is not quite one easy listing yet but as far as Google is concerned that is what they are trying to achieve. What should a local business do to be sure they stay on Google’s radar? Let’s face it, if you are not listed in the services that Google owns it will be harder for people using Google to find you. If you are a local business, or really any business, there are two things you should do right now.

This is still a work in progress for Google. Not all of the capabilities found in Google+ are found in Google+ Pages but according to [**Google**](http://googleandyourbusiness.blogspot.com/2012/05/helping-people-discover-and-share-local.html) “we’ll soon extend these social experiences to more local Google+ pages in the weeks and months ahead.” My advice then is to set up your Google+ Business Page and claim your Google Places now and start getting found on Google Search. 

[View full post](https://www.timlorang.com/blog/bid/85321/local-marketing-alert-google-places-is-now-google-local)

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