Should small business owners and small websites be worried about Penguin and Google’s changes? What should small business owners do about their SEO strategy? In spite of worries to the contrary I don’t think most small businesses need to be concerned that Google’s changes will hurt them. In fact I think these changes will help small websites that pay attention to SEO and organic link building.
According to Geoff Kenyon, Google’s algorithm is triggered by, and punishes, “Spammy Links”:
What? You don’t know your “aggressive anchor text” from your “overtly paid links”? Unless you live in the world of SEO you probably do not deal with any of this. What then should a small business do about their SEO strategy? Should you be worried about Penguin and Google’s changes? Probably not.
If you have never hired an SEO Company to improve your Google Search Rankings you probably do not need to worry about any of this and you will be fine. If you did hire an SEO company ask yourself these questions?
If you answered “NO” to any of these questions then you have an SEO problem and you need to get it fixed and it probably should not be fixed by the same SEO Company that got you in this trouble in the first place. Find a SEO Company that will help you correct your SEO problems along Google’s Quality Guidelines.
Has your website been affected by Penguin? What are you doing about it? Let me know what you think in the comments section below.
Photo Credit: Scott M. Liddell